Hermawan Kartajaya is one of the “50 Gurus Who Have Shaped the Future of Marketing” chosen by the Chartered Institute of Marketing, United Kingdom.

He is the Founder and President of MarkPlus Inc, the leading marketing consulting firm in Southeast Asia which provided consultancy to global firms such as Lexus, Yamaha, Cisco and HP.

He is also the President of the World Marketing Association since 2002. Both a modeler and a practitioner, his models have gained worldwide recognition and have been published in books and articles across all 5 continents.

This book in particular, has been translated into 5 languages and achieved the bestseller status in Indonesia.

Being Philip Kotler’s most productive co-author, they have written 5 books together since 1998. He is the co-lecturer in Nanyang Business School’s MBA programs, Singapore.

Hermawan Kartajaya is also an acknowledged speaker. Traveling across the region frequently, he continues to lend his wisdom and expertise especially in Marketing to various companies from different industries.

何麻温•卡塔加雅博士（Dr. Hermawan Kartajaya）是亚洲领先市场营销战略家、世界营销协会主席。1989年，他创立Marketplus&Co咨询公司，其客户包括许多著名跨国公司（如Indofood、固特异轮胎等），目前，该公司被SWA评为印度尼西亚最佳战略咨询公司。1996年，卡塔加雅重组了印尼营销协会，使之重新活跃于业界；1998年，卡塔加雅获选担任亚太营销联盟主席。

卡塔加雅博士是菲利普•科特勒博士的亲密伙伴，2000年，卡塔加雅与菲利普•科特勒博士共同撰写了《重新定位亚洲：从泡沫到可持续经济》；2002年，他又与菲利普•科特勒博士共同撰写了《科特勒新思维：持续营销模型、《营销管理（亚洲版）》。卡塔加雅独立完成的著作有《金星上的营销术》、《做以客户为中心的公司》、《何麻温论营销》等。早年，卡塔加雅教授在英国Strathclyde商学院获得硕士学位，后来在印尼的Universitas Surabaya获得经济学博士学位。