Barry Deutsch

Barry Deutsch is a consultant to financial institutions on strategy, organization structure and marketing issues. A significant portion of his work consists of analysis of both customer behavior and internal behavior as it relates to barriers to performance. His experience is international, including engagements in Europe, the Asia-Pacific region and in Latin America.
Within the banking industry, he has worked on engagements involving executive management and significant business units of financial organizations. His recent work has included assignments in credit card, securities and investment products and real estate finance. In addition, Mr. Deutsch is often engaged as an advisor to technology companies that serve the financial services industry. Mr. Deutsch has had experience with a number of financial service integration projects in developing markets. In Poland, Mr. Deutsch helped Bank Pekao to introduce the first mutual funds into that market, as well as working with the insurance unit. In Latin America, Mr. Deutsch worked with Grupo Pellas to integrate selling of insurance and wealth management channels.
For a number of years, Mr. Deutsch was a senior bank marketing executive. He served as head of marketing at Mellon Bank in Pittsburgh and Provident National Bank in Philadelphia. He is a past president of the Bank Marketing Association and has served on several other industry boards and committees, He has been consulting editor of Bank Marketing Magazine and a regular columnist for the American Banker. He has been a member of the faculty of the Pacific Coast Banking School in Seattle and was a distinguished visiting instructor at the Institute of Financial Studies in Oporto, Portugal. He is a director of Plus International Bank of Miami and a member of the American Marketing Association, the Qualitative Research Consultants Association, and the Planning Forum.
Mr. Deutsch holds a Bachelor of Science in Economics degree from the University of Pennsylvania's Wharton School and an MBA.