Dr. Philip Kotler - 科特勒咨询集团

Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." He has authored what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in it's 12th edition. He has also authored, or co-authored a number of other leading books, including Kotler on Marketing; Lateral Marketing; Strategic Marketing for Non-Profits; Marketing for Healthcare Organizations; Marketing Professional Services;? Marketing From A to Z; The 10 Deadly Marketing Sins; Marketing Moves; Marketing places; the Marketing of Nations; and Social Marketing.

In addition, Dr. Kotler has published more than one hundred articles in leading journals, including the Harvard Business Review, Sloan management Review, Business Horizons, California Management Review, and the Journal of Marketing. He holds many major awards, including the Distinguished Marketing Educator of the Year Award of the American Marketing Association and Marketer of the Year by the Sales and Marketing Executives International (SMEI).

Dr. Kotler has consulted to many major U.S. and foreign companies - including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola - in the areas of marketing strategy and planning, marketing organization, and international marketing.?

He presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia, and participates in KMG client projects.

PUBLICATIONS
Philip Kotler
S.C. Johnson & Son Distinguished Professor of International Marketing
Northwestern University

A. Books

1. Marketing Management: Analysis, Planning and Control (Englewood Cliffs, NJ: Prentice-Hall, 1967, 1971, 1976, 1980, 1984, 1988, 1991, 1994, 1997, 2000, 2003, 2006). Editions in French, German, Portugese, Spanish, Italian, Japanese, Russian, Chinese, Finnish, Indonesian, Turkish, Hebrew, Slovenian, etc.)

2. Marketing Decision Making: A Model Building Approach (NY: Holt, Rinehart & Winston, 1971, 1983. Revised in 1983 and republished by Harper & Row, with co-author Gary L. Lilien). Editions in Spanish and French. Revised in 1992 and republished by Prentice-Hall under the title Marketing Models with co-authors Gary L. Lilien and K. Sridhar Moorthy.

3. Readings in Marketing Management (Englewood Cliffs, NJ: Prentice-Hall, 1972, 1976, 1980, 1984). Co-editor: Keith Cox. Title changed to Marketing Management and Strategy, revised edition, 1983.

4. Simulation in the Social and Administrative Sciences (Englewood Cliffs, NY: Prentice-Hall, 1972). Co-editors: Harold Guetzkow and Randall L. Schultz.

5. Creating Social Change (NY: Holt, Rinehart & Winston, 1972). Co-editors: Gerald Zaltman and Ira Kaufman.

6. Marketing for Nonprofit Organizations (Englewood Cliffs, NJ: Prentice-Hall, 1975, 1982, 1986, 1991, 1996, 2003). Editions in German and Dutch. Renamed Strategic Marketing for Nonprofit Organizations and published with Co-author: Alan Andreasen.

7. Principles of Marketing (Englewood Cliffs, NJ: Prentice-Hall, 1980, 1983, 1986, 1989, 1991, 1994, 1996, 1999, 2001, 2004, 2006). (Coauthor: Gary Armstrong). Several language editions.

8. Cases and Readings for Marketing for Nonprofit Organizations (Englewood Cliffs, NJ: Prentice-Hall, 1983). Co-authors: O.C. Ferrell and Charles Lamb. Renamed Strategic Marketing for Nonprofit Organizations: Cases and Readings.

9. Marketing Essentials (Englewood Cliffs, NJ: Prentice-Hall, 1984).

10. Marketing--An Introduction, (Englewood Cliffs, NJ: Prentice-Hall, 1987, 1990, 1993, 1997, 2000, 2003, 2005, 2007).

11. Marketing Professional Services (Englewood Cliffs, NJ: Prentice-Hall, 1984, 2002). Co-author: Paul N. Bloom. Second edition: Coauthors Paul N. Bloom and Tom Hayes), 2002.

12. Strategic Marketing for Educational Institutions (Englewood Cliffs, NJ: Prentice-Hall, 1985, 1995). Co-author: Karen Fox.

13. The New Competition: What Theory Z Didn't Talk About -- Marketing (Englewood Cliffs, NJ: Prentice-Hall, 1985). Co-authors: Liam Fahey and Somkid Jatusripitak. Editions in Indonesian, German, Portugese.

14. Marketing for Health Care Organizations (Englewood Cliffs, NJ: Prentice-Hall, 1987). Co-author: Roberta N. Clarke.

15. High Visibility: The Making and Marketing of Professionals into Celebrities (NY: Dodd, Mead & Co., 1987). Co-authors: Irving Rein and Martin Stoller. (Re-published in a second edition by NTC, 1998). Re-published in a third edition by McGraw-Hall and called High Visibility: Transforming Your Personal and Professional Brand, 2006).

16. Social Marketing: Strategies for Changing Public Behavior (New York: The Free Press, 1989). Co-author: Eduardo Roberto. Second edition: Retitled Social Marketing: Improving the Quality of Life (coauthors: Ned Roberto and Nancy Lee), Sage 2002.

17. Marketing for Congregations: Choosing to Serve People More Effectively
(Nashville, TN: Abingdon Press, 1992). Co-authors: Norman Shawchuck, Bruce Wrenn, and Gustave Rath.

18. Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations (New York: The Free Press, 1993). Co-authors: Donald H. Haider and Irving Rein.

19. Marketing for Hospitality and Tourism (Englewood Cliffs, N.J.: Prentice-Hall, 1996, 1999, 2003, 2006). Co-authors: John Bowen and James Makens.

20. Standing Room Only: Strategies for Marketing the Performing Arts (Boston: Harvard Business School Press, 1997). Co-author: Joanne Scheff.

21. The Marketing of Nations: A Strategic Approach to Building National Wealth (New York: The Free Press, 1997). Co-authors: Somkid Jatusripitak and Suvit Maesincee.

22. Museum Strategies and Marketing: Designing the Mission, Building Audiences, Increasing Financial Resources (San Francisco: Jossey-Bass, 1998). Co-author: Neil Kotler.

23. Kotler on Marketing: How to Create, Win, and Dominate Markets (New York: The Free Press, 1999).

24. Principles of Marketing – European Edition (Prentice-Hall, 1996, 1999, 2001, 2005). Co-authors: Gary Armstrong, John Saunders, Veronica Wong.
25. Marketing Management – An Asian Perspective (Prentice-Hall, 1996, 1999, 2003). Coauthors: Swee Hoon Ang, Siew Meng Leong, and Chin Tiong Tan.
26. Marketing Places Europe (Financial Times, 1999). Co-authors: Christer Asplund, Irving Rein, and Donald Haider.
27. Repositioning Asia: From Bubble to Sustainable Economy (Wiley, 2000). Co-author: Hermawan Kartajaya.

28. Marketing Asian Places (Wiley 2001). Coauthors: Michael Hamlin, Irving Rein, and Donald Haider,
29. A Framework for Marketing Management (Prentice-Hall, 2001, 2003).
30. Marketing Moves: A New Approach to Profits, Growth, and Renewal (Harvard Business School Press, 2002). Coathors: Dipak C. Jain and Suvit Maesincee.
32. Marketing Global Biobrands: Taking Biotechnology to Market (The Free Press, 2003). Coauthor: Francoise Simon.
33. Rethinking Marketing: Sustainable Market-ing Enterprise in Asia (Prentice-Hall, 2003). Coauthors: Hermawan Katajaya, Hooi Den Hua, Sandra Liu.
34. Marketing Insights A to Z: 80 Concepts Every Manager Needs to Know (New York: John Wiley, 2003).
35. Lateral Marketing: A New Approach to Finding Product, Market, and Marketing Mix Ideas (New York: Wiley, 2003 (Co-author: Fernando Trias de Bes).
36. Ten Deadly Marketing Sins: Signs and Solutions (Wiley, 2004).

37. Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (Co-author: Nancy Lee) (Wiley 2005).
38. Attracting Investors: A Marketing Approach to Finding Funds for Your Business (Co-authors: Hermawan Katajaya, and David Young) (Wiley 2004).
39. Marketing Places Latin America (Makron and Paidos). Co-authors: Irving Rein, Don Haider, and David Gertner (2006).
40. ACCORDING TO KOTLER: The World's Foremost Authority on Marketing Answers All Your Questions (AMACOM, 2005).
41. Principles of Marketing: An Asian Perspective (Pearson/Prentice-Hall, 2005). (Coauthors: Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, and David K. Tse)
42. The Elusive Fan: Reinventing Sports in a Crowded Marketplace (McGraw-Hill, 2006). (Co-authors: Irving Rein and Ben Shields).
43. High Visibility: Transforming Your Personal and Professional Brand, 3rd edition (McGraw-Hill, 2006). (Co-authors: Irving Rein, Michael Hamlin, and Martin Stoller).
44. B2B Brand Management, (Springer 2006) (co-author: Waldemar Pfoertsch).

45. Marketing in the Public Sector: A Roadmap for Improved Performance (Prentice-Hall/Financial Times, 2007) (Co-author: Nancy Lee).

46. Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health Care System (Jossey-Bass 2007). (Co-authors: Joel Shalowitz, Robert Stevens) (to be published in 2008)

47. Think ASEAN: Rethinking Marketing toward ASEAN Community 2015 (McGraw-Hill, 2007). (Coauthors: Hermawan Katajaya and Hooi Den Hua)

48. Social Marketing: Global Health Communication Trends and Applications (Sage, 2008). (Coauthors: Hong Cheng and Nancy Lee)

49. Marketing 3.0. Values-Driven Marketing (Jakarta: PT Gramedia Pustaka Utama Publisher, 2007). (Coauthor: Hermawan Katajaya).

B. ARTICLES

1. "Elements in a Theory of Growth Stock Valuation," Financial Analysts Journal, May-June, 1962, pp. 3-10. (Winner of the 1962 Graham and Dodd Award for best article of the year in the Financial Analysts Journal.)

2. "The Use of Mathematical Models in Marketing," Journal of Marketing, October 1963, pp. 31-41.

3. "Marketing Mix Decisions for New Products," Journal of Marketing Research, February 1964, pp. 43-49.

4. "Toward and Explicit Model for Media Selection," Journal of Advertising research, March 1964, pp. 43-49. (Winner of the 1964 MacLaren Advertising Research Award and the 1964 Media/Scope Merit Award.)

5. "Quantitative Analysis in Marketing Research," in L. George Smith (ed.), Reflections on Progress in Marketing (Chicago: American Marketing Association, 1965), pp. 651-663.

6. "The Competitive Marketing Simulator -- A New Management Tool," in California Management Review, Spring 1965, pp. 49-60. (Winner of the McKinsey Award for the second best article for the year 1964-65 and winner of the 1964 Merit Award of the Chicago Chapter of the American Marketing Association.)

7. "Phasing Out Weak Products," Harvard Business Review, March-April 1965, pp. 107-118.

8. "Behavior Models for Analyzing Buyers," Journal of Marketing, October 1965, pp. 37-45.

9. "Competitive Strategies for New Product Marketing Over the Life Cycle," Management Science, December 1965, pp. 104-119.

10. "Diagnosing the Marketing Takeover," Harvard Business Review, November-December 1965, pp. 70-72.

11. "Profits and the Marketing Concept," Synopsis, Journal of the Belgian National Productivity Center, December 1965, pp. 1-16.

12. "Evaluating Competitive Marketing Strategies Through Computer Simulation," in Peter D. Bennett (ed.), Marketing and Economic Growth (Chicago: American Marketing Association, 1966), pp. 338-352.

13. "Computerized Media Selection: Some Notes on the State of the Art," Occasional Papers in Advertising, (Babson Park, MA: American Academy of Advertising, The Babson Institute), Vol. 1, No. 1, January 1966, pp. 45-52. (Winner of a Silver Award in the 1965 Thomson Media Research Award Program.)

14. "A Guide to Long-Range Product-market Planning," Synopsis, Journal of the Belgian National Productivity Center, July-August 1966, pp. 13-24.

15. "New Mathematics for Marketing Planning," in John S. Wright and Jack L. Goldstucker (eds.), New Ideas for Successful Marketing, (Chicago: American Marketing Association, 1966), pp. 507-528.

16. "A Design for the Firm's Marketing Nerve Center," Business Horizons, Fall 1966, pp. 63-74.

17. "Operations Research in Marketing," Harvard Business Review, January-February 1967, pp. 3Off.

18. "Computer Simulation in the Analysis of New-Product Decisions," in Frank M. Bass, Charles W. King and Edgar A. Pessemier (eds.), Applications of the Sciences in Marketing Management (NY: John Wiley & Sons, 1968), pp. 281-331.

19. "Decision Processes in the Marketing Organization," in Daniel Slate and Robert Ferber (eds.), Systems: Research and Applications for Marketing (Urbana, IL: University of Illinois, Bureau of Economic and Business Research, 1968), pp. 57-70.

20. "Mathematical Models of Individual Buyer Behavior," Behavioral Science, July 1968, pp. 274-287.

21. "Marketing Education in the 1970s," in Reed Moyer (ed.), Changing Marketing Systems: Consumer, Corporate, and Government Interfaces, (Chicago, IL: American Marketing Association, 1969.)

22. "Some Needed Extensions in the Theory of Marketing Programming," Proceedings of the 1968 Fall Conference of the American marketing Association (Chicago, IL: American Marketing Association, 1969.)

23. "Broadening the Concept of Marketing," Journal of Marketing, January 1969, pp. 10-15. Co-author: Sidney J. Levy. (Winner of the 1969 Alpha Kappa psi Foundation Award for the best 1969 paper in the Journal of Marketing.)

24. "Coping with the Complexities of Marketing," The Conference Board Record, January 1969, pp. 53-59.

25. "The Future of the Computer in Marketing," Journal of Marketing," January 1970, pp. 11-14.

26. "Beyond Marketing: The Furthering Concept," California Management Review, Winter 1970, pp. 67-73. Co-author: Sidney J. Levy.

27. "Marketing Simulations: Review and Prospects," Journal of Business, July 1970, pp. 237-295. Co-author: Randall L. Schultz.

28. "Corporate Models: Better Marketing Plans," Harvard Business Review, July-August 1970, pp. 135-149.

29. "A Guide to Gathering Expert Estimates," Business Horizons, October 1970, pp. 79-87.

30. "The Elements of Social Action," American Behavioral Scientist, May-June 1971, pp. 691-717.

31. "Social Marketing: An Approach to Planned Social Change," Journal of Marketing, July 1971, pp. 3-12. Co-author: Gerald Zaltman. (Winner of the 1971 Alpha Kappa Psi Foundation Award for the best 1971 article in the Journal of Marketing.)

32. "Metamarketing: The Furthering of Organizations, persons, Places, and Causes," Marketing Forum, July-August 1971, pp. 13-23.

33. "Demarketing, Yes, Demarketing," Harvard Business Review, November-December 1971, pp. 74-80. Co-author: Sidney J. Levy.

34. "A Generic Concept of Marketing," Journal of Marketing, April 1972, pp. 46-54. (Winner of the 1972 Alpha Kappa Psi Foundation Award for the best 1972 article in the Journal of Marketing.)

35. "What Consumerism Means to Marketers," Harvard Business Review, May-June 1972, pp. 48-57.

36. "Buying is Marketing, Too," Journal of Marketing, January 1973, pp. 54-59. Co-author: Sidney J. Levy.

37. "It's Time to Cut Down on Advertising Waste," Business and Society Review, Winter 1972-73, pp. 9-18. Co-authors: Fred Allvine and Paul Bloom.

38. "Atmospherics as a Marketing Tool," Journal of Retailing, Winter 1973-74, pp. 48-64.

39. "Education Problems and Marketing," in J.N. Sheth and P.L. Wright (eds.), Marketing Analysis for Societal Problems, (Urbana, IL.: Bureau of Business and Economic Research, 1974), pp. 186-206. Co-author: Bernard Dubois.

40. "The Major Tasks of Marketing Management," Journal of Marketing, October 1973, pp. 42-49.

41. "Marketing During Periods of Shortage," Journal of Marketing, July 1974, pp. 20-29.

42. "Advertising in the Nonprofit Sector," in Yale Brozen (ed.), Advertising and Society, (NY: New York University Press, 1974), pp. 169-189.

43. "Strategies for High Market-Share Companies," Harvard Business Review, November-December 1975, pp. 63-72. Co-author: Paul N. Bloom.

44. "Third Sector Management--The Role of Marketing," in Public Administration Review, September-October 1975. Co-author: Michael Murray. (Part winner of the Dimock Award, awarded to articles judged to present the most "innovative solutions for the 70s.")

45. "Strategic Remarketing: The Preferred Response to Shortages and Inflation," Sloan Management Review, Fall 1975, pp. 1-17. Co-author: V. Balachandran.

46. "Targeting Prospects for a New Product," Journal of Advertising Research, Feb 1976, pp. 7-20. Co-author: Gerald Zaltman.

47. "Marketing Professional Services," Journal of Marketing, January 1977, pp. 71-76. Co-author: Richard Conner.

48. "Applying Marketing Theory to College Admissions," in A Role for Marketing in College Admissions (Princeton, NJ: College Entrance Board, 1976)

49. "The Marketing Audit Comes of Age," Sloan Management Review, Winter 1977, pp. 25-43. Co-authors: William Gregory and William Rodgers.

50. "From Sales Obsession to Marketing Effectiveness," Harvard Business Review, November-December 1977, pp. 67-75.

51. "Marketing's Drive to Maturity," in Jules Backman and John A. Czepiel (eds.), Changing Marketing Strategies in a New Economy (Indianapolis: Bobbs-Merrill Education Publishing, 1977), pp. 43-64.

52. "The Market for Personal Growth Services," in H. Keith Hunt (ed.), Advances in Consumer Research, Vol. 5, (Ann Arbor, MI: Association for Consumer Research, 1978), pp. 290-294. Co-author: Lenore Borzak.

53. "Axioms for Societal Marketing," in George Fisk, Johan Arndt, and Kjell Gronhaug (eds.), New Frontiers for Marketing, 1978.

54. "Operations Research in Marketing," in Handbook of Operations Research Chapter 3, Section 1, Vol. 2 (NY: Van Nostrand Reinhold Company, 1978).

55. "Harvesting Strategies for Weak Products," Business Horizons, August 1978, pp. 15-22.

56. "Marketing and Public Relations: Partners or Rivals?" Journal of Marketing, October 1978, pp. 13-20. Co-author: William Mindak.

57. "Educational Packaging: A Modest Proposal," The Futurist, August 1978.

58. "A Critical Assessment of Marketing Theory and Practice," in Alan R. Andreasen and David Gardner (eds.), Diffusing Marketing Ideas: The Contributions of Bauer, Green, Kotler and Levitt (Champaign, IL: The University of Illinois Press, 1978).

59. "Strategies for Introducing Marketing into Nonprofit Organizations," Journal of Marketing, January 1979, pp. 37-44.

60. "The Future Marketing Manager," in Betsy Gelb (ed.), Proceedings of the American Marketing Association, 1978.

61. "Market Challenger Strategies," in Thomas S. Dudick (ed.), Handbook of Business Planning and Budgeting, (NY: Van Nostrand Reinhold, 1980).

62. "A Marketing Approach to Energy Conservation," in Karl Henion II and Thomas Kinnear (eds.), The Conserver Society (Chicago, IL: American Marketing Association, 1979), pp. 193-207. Co-author: Arthur Sterngold.

63. "The Marketing of Social Causes: The First Ten Years," Journal of Marketing, Fall 1980, pp. 24-33. Co-author: Karen Fox.

64. "Strategic Planning for Higher Education," Journal of Higher Education, Vol. 52, No. 5, 1981, pp. 470-489. Co-author: Patrick Murphy.

65. "Marketing Warfare in the 1980s," Journal of Business Strategy, Winter 1981, pp. 30-41. Co-author: Ravi Singh.

66. "Business Marketing for Political Candidates," Campaigns and Elections, Summer 1981, pp. 24-33. Co-author: Neil Kotler.

67. "Reducing Cigarette Smoking: An Opportunity for Social Marketing?" Journal of Health Care Marketing, Winter 1980-81, pp. 8-17. Co-author: Karen Fox.

68. "The World Champion Marketers: The Japanese?" Journal of Business Strategy, Summer 1982.

69. "Marketing: A Definition for Community Colleges," in William and Marybelle Keim (eds.), New Directions for Community Colleges: Marketing the Program, (San Francisco: Jossey-Bass Inc., 1981).

70. "Dream Vacations: The Booming Market for Designed Experiences," The Futurist, October 1984, pp. 7-13.

71. "Design: A Powerful but Neglected Strategic Tool," Journal of Business Strategy, Fall 1984, pp. 16-21. Co-author: Alex Rath.

72. "Strategic Global Marketing: Lessons from the Japanese," Columbia Journal of World Business. Co-authors: Somkid Jatusripitak and Liam Fahey, Spring 1985, pp. XXXXX.

73. "Flawed Products: Consumer Responses and Marketing Strategies," Journal of Consumer Marketing, (Summer 1985, pp. 27-36). Co-author: Murali Mantrala.

74. "Japanese Strategic Marketing: An Overview," in Strategic Marketing and Management, ed. H. Thomas and D. Gardner (NY: John Wiley & Sons, Inc., 1985), pp. 441-451. Co-author: Liam Fahey.

75. "Strategic Marketing for New Programs," Selections (The Magazine of the Graduate Management Admissions Council), Autumn 1984, pp. 15-22. Co-author: Karen Fox.

76. "The Marketing Planning Process," Journal of Higher Education Management, Summer/Fall 1985, pp. 33-56. Co-author: Karen Fox.

77. "Megamarketing," Harvard Business Review, March/April 1986, pp. 117-124.

78. "The Emergent Prosumer," The Futurist, September/October 1986, pp. 24-28.

79. "How to Set the Hospital's Marketing Budget," Journal of Health Care Marketing," March 1986, pp. 7-12.

80. "Creating the Responsive Organization," Healthcare Forum, May/June 1986, pp. 26-32. Co-author: Roberta E. Clarke),

81. "Idea Management," AWH Healthcare Forum, March/April 1986, pp. 45-48.

82. "Global Standardization: Courting Danger," Journal of Consumer Marketing, Spring 1986, pp. 13-15.

83. "Global Marketing Strategies," in Protectionism: Can American Business Overcome It, ed. Douglas Lamont (Indianapolis, In: Books Craft, Inc., 1986).

84. "Meeting the New Competition from Japan and the Far East," Journal of Global Marketing.

85. "Semiotics of Person and Nation Marketing," published in Marketing and Semiotics, ed. by Jean Umiker-Sebeok, Mouton de Gruyer, 1987.

86. "The Convenience Store: Past Developments and Future Prospects," published in Historical Perspective in Marketing, ed. by Terrence Nevetgt and Ronald A. Fullerton (Lexington, MA: Lexington Books, 1988), pp. 161-172.

87. "Humanistic Marketing: Beyond the Marketing Concept," published in Philosophical and Radical Thought in Marketing, ed. by A. Fuat Firat, N. Dholakia, and R. Bagozzi (Lexington, MA: Lexington Books, 1987), pp. 271-288.

88. "Broadening the Concept of Marketing Still Further: The Megamarketing Concept," published in Contemporary Views on Marketing Practice (Lexington, MA: Lexington Books, 1987), pp. 3-18.

89. "The Potential Contributions of Marketing Thinking to Economic Development," published in Research in Marketing, Supplement 4, Marketing and Development: Toward Broader Dimensions, edited by Erdogan Kumcu and A. Fuat Firat (Greenwich, Conn. JAI Press Inc., 1988), pp. 1-10.

90. "Ending Global Stagnation: Linking the Fortunes of the Industrial and Developing Countries," Business in the Contemporary World, Spring 1989, pp. 86-97. Co-author Nikhilesh Dholakia.

91. "From Mass Marketing to Mass Customization," Planning Forum, September-October 1989, pp. 10-13, 47.

92. "A Strategic Framework for Image Measurement," Sloan Management Review (forthcoming). Co-author, Howard Barich.

93. "Globalization -- Realities and Strategies," Die Unternehmung, February 1990, pp. 79-99.

94. "Turbo-Marketing Through Time Compression," Journal of Business Strategy, September/October 1991, pp. 24-29.

95. "It's Time for Total Marketing” Business Week Advance Briefs, Vol. 2, September 1992.

96. "Marketing's New Paradigm: What's Really Happening Out There," Planning Review Special Issue, 1992.

97. "The Marketing of Parochial School Modeled as an Exchange Process," Journal of Research on Christian Education, Spring 1993, pp. 119-134. Co-author: Bruce Wrenn.

98. "What Does It Mean for Pastors to Be Market Oriented?" Journal of Ministry Marketing and Management. Summer 1995, pp. 5-23. Coauthors: Bruce Wrenn, Norman Shawchuck, Gus Rath)..

99. "Marketing Places," The Futurist, November-December 1993, pp. 14-21. Coauthors: Don Haider, Irving Rein.

100. "Can (Should) Religion Be Marketed?" Quarterly Review. Summer 1994, pp. 117-134. Coauthors: Bruce Wrenn, Norman Shawchuck, Gus Rath.

101. "Strategic Marketing for Non-Profit Organizations," in Companion Encyclopedia of Marketing (London: Routledge, 1995), pp. 930-950. (Co-author: Alan Andreasen)

102. "Auditing the Marketing Function," in John J. Hampton, ed. AMA Management Handbook (3rd ed.) (N.Y.: AMACOM, 1994).

103. “Reconceptualizing Marketing: An Interview with Philip Kotler, European Management Journal, December 1994, pp. 353-365.

104. "Marketing and Merchandising," Encyclopedia Britannica, 1995 ed.

105. “From Mass Marketing to Self-Marketing, in Markt-und Menschenorientierte Unternehmensfuhrung (essays in honor of Krulis-Randa, U. of Zurich, 1996).

106. How the Arts Can Prosper Through Strategic Collaborations, Harvard Business Review, January-February, 1996, pp. 5-ll. Coauthor: Joanne Scheff.

107. Crisis in the Arts: The Marketing Response, California Management Review, Fall 1996, pp. 28-52. Coauthor: Joanne Scheff.

108. Mapping the Future Marketplace, in Rethinking the Future, Rowan Gibson, editor (London: Nicholas Brealey Publishing, 1997), pp. 196-210.

109. Competitiveness and Civic Character,The Organization of the Future, ed., Frances Hesselbein, Marshall Goldsmith, and Richard Beckhard (San Francisco: Jossey-Bass, 1997), pp. 151-58.

110. Not-for-Profit Marketing, International Encyclopedia of Business and Management, (London: Thompson Publishing, 1996), pp. 3696-3707. (Co-author: Alan Andreasen).

111. Role of the Marketing Department in the Organization of the Future, in Marktorientierte Unternehmensfuhrung: Reflexionen, Denkanstobe, Perspektiven (Frankfurt: Germany, Gabler, 1997).

112. “Managing Direct and Online Marketing,” in Handbuch Database Marketing, ed. Jorg Link, et al (Germany, 1997).

113. “Le Marketing Direct Interactif: Marketing Du 21 eme Siecle?” Revue Francaise de Marketing, No. 164, 1997/4, pp. 43-58. (Co-author: Bernard DuBois).

114. “Political Marketing—Generating Effective Candidates, Campaigns, and Causes,” in Bruce Newman, ed., Handbook of Political Marketing, Thousand Oaks, CA: Sage), 1999. (Co-author: Neil Kotler)

115. “The Marketing of Leadership,” in Leader to Leader, Winter 1999, pp. 22-27.

116. “Boards Should Tune in to Corporate Marketing Programs,” Directorship, July/August 1999, pp. 12-13, and 19.

117. “Marketing in the Network Economy,” Journal of Marketing, Special Issue 1999, pp. 146-163. (Co-author: Ravi S. Achrol).

118. “Market Driving Companies,” European Management Journal, April 2000, pp. 129-142. (Co-authors: Nirmalya Kumar and Lisa Sheer).

119. “Marketing in the Age of Information Democracy,” in Kellogg on Marketing, edited by Dawn Iocobucci (Wiley, 2000). (Co-author: Mohanbir Sawhney).

120. “The Asian Apocalypse: Crisis Marketing for Consumers and Businesses, “ Long Range Planning, February 2000, pp. 97-119. (Co-authors: Swee Hoon Ang and Siew Meng Leong).

121. “Nine Major Shifts in the New Economy,” in Andreas Eggert and Georg Fassott, eds., Electronic Customer Relationship Management (Stuttgart, Schaffer Poeschel, 2001), pp. 15-26. (Coauthors: Dipak Jain and Suvit Maesincee).

122. “Only the Sustainable Succeed: Lessons from Asian Survivors,” Nanyang Business Review, Volume 1, Number 1-2001. (Co-author: Hermawan Kartjaya).

123. “Can Museums be All Things to All People? Missions, Goals, and Marketing’s Role,” Museum Management and Curatorship, Vol. 18, No. 3, 2000, pp. 271-287. (Coauthor: Neil Kotler).
124. “Country as Brand, Product and Beyond: A Place Marketing and Brand Management Perspective,” Journal of Brand Management, April 2002, pp. 249-261.
125. “The Marketing Consultant,” published in Larry E. Greiner and Flemming Poulfelt, Advanced Management Consulting: Insight from Leading Experts (Wiley, 2003) (Coauthor: Robert Spekman).
126. “Marketing Good Behavior,” Stanford Social Innovation Review, Vol.1, No.4, Spring 2004, pp. 14-23. (Co-author: Nancy Lee).
127. “Marketers Wrestle With Ethical Questions: Is Marketing Ethics an Oxymoron?” Marketing Management, November-December 2004.
128. “How Can a Place Correct a Negative Image,” Journal of Place Marketing, January 2005. (Co-author: David Gertner.
129. “A Three-Part Plan for Upgrading Your Marketing Department for New Challenges,” Strategy and Leadership, Vo. 32, No. 5 2004, pp. 4-9.
130. “The Role Played by the Broadening of Marketing Movement in the History of Marketing,” Journal of Public Policy and Marketing, May 2005.
131. “The Service-Dominant Logic for Marketing: A Critique,” in Toward a Service-Dominant Logic of Marketing: Dialog, Debate and Directions, edited by Robert F. Lusch and Stephen L. Vargo. (Coauthor: Ravi Achrol)
132. “Ethical Lapses of Marketers,” in Does Marketing Need Reform” Jagdish Sheth and Rajendra Sisodia, eds., (Armonk, N.Y., M.E.Sharpe, 2006), pp. 153-57.
133. “Holistic Marketing: A Broad, Integrated Perspective to Marketing Management,” in Does Marketing Need Reform” Jagdish Sheth and Rajendra Sisodia, eds., (Armonk, N.Y., M.E.Sharpe, 2006), pp. 300-05.
134. “Alphabet Soup,” Marketing Management, 2006.
135. “Ending the War Between Sales and Marketing,” Harvard Business Review, July 2006, (Co-authors: Neil Rackham and Suj Krishnaswamy).
136. “Alleviating Poverty: A Macro/Micro Marketing Perspective,” Journal of Macromarketing, December 2006, pp.233-39 (Co-authors: Ned Roberto and Tony Leisner).
137. “Marketing in the Public Sector: The Final Frontier,” The Public Manager, Spring 2007, pp. 12-17.