Building an ROI-based business case is both challenging and rewarding. It is challenging because it involves putting your company’s offering to the test: Does it really deliver the benefits you claim it does? Can you convince customers that it does so? Does your sales and marketing team have the tools and training required to achieve this?

These are difficult challenges. But vendors who meet them are repeatedly rewarded with powerful competitive advantages in the marketplace.

Kotler Marketing Group specializes in helping technology companies - from startups to the Global 2000 - build compelling, ROI-based business cases for their solutions.

KMG offers a range of ROI services. Service offerings include:

ROI Audit – A review of your current ROI/TCO initiatives, techniques, tools, and processes. These are evaluated against marketing best practices we have observed and documented via our research and consulting.

·ROI Sales Tools – KMG works with clients to develop compelling, flexible, user-friendly spreadsheet-based sales tools and ROI calculators.

·ROI Sales Training – KMG trains sales and marketing teams to sell based on value, and to capture a fair return on that value. We offer a range of ROI training programs, including specialized programs for vendors selling in to the life-sciences and financial-services industries.

·ROI Research – Compelling customer research is the cornerstone of effective ROI-based marketing. KMG can provide as much or as little help as you need, including: project planning, helping to gain customer cooperation, project management, data collection, and developing collateral. For more information regarding our research approach, see our ROI Reports.

Our philosophy is based on the work of Dr. Philip Kotler, the world’s leading strategic marketer and our principal associate.

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For more information on any of the above reports, visit our?online store.