In-Company Marketing Training Programs
We specialize in delivering programs that bring the knowledge and experience of the most renowned name in marketing to bear on clients' unique marketing training needs.

Programs Topics:
We offer a customized and off-the-shelf training programs devoted to specific marketing topics. Typical topics include introductory and advanced courses in Business Marketing, Consumer Marketing, New Product Development and Innovation, Brand Management, and Marketing Planning.

Kotler Marketing Group also trains sales and marketing teams to develop a value or return-on-investment (ROI) case for their products and services. We offer a range of programs on this central concept in B2B marketing, including public seminars for vendors selling into specific industries.

Our Approach:
To ensure that in-company trainings meet the specific needs of our clients, we first conduct a Needs Assessment. Following the Needs Assessment, we design and develop the training curriculum, and facilitate, or co-facilitate the programs. Finally, we evaluate results to ensure effective knowledge and skill transfer.

Results:
Our training programs are designed to help our clients accomplish their marketing objectives, and ultimately improve business performance.