Many companies claim to deliver superior value. While this may be true, you must be able to prove such claims. It is more important than ever to be able to demonstrate, in an objective and data-driven fashion, that your products, programs, systems, and services will yield economic benefits to customers, either by reducing costs, or by stimulating top-line growth.

Kotler Marketing Group specializes in helping organizations - from startups to the Global 2000 - to build a compelling, value-based business case for their products & services.

KMG offers a range of value-based sales & marketing services. Service offerings include:

·Value-Based Sales Training – KMG trains sales teams to sell based on value, and to capture a fair return on that value. We offer a range of training programs, including specialized programs for vendors selling in to the automotive, life-sciences and financial-services industries.

·Value-Based Sales Tools – KMG works with clients to develop compelling, flexible, user-friendly spreadsheet-based sales tools and value models.

·Customer Value Research – Compelling customer research is the cornerstone of effective value-based marketing. KMG can provide as much or as little help as you need, including: project planning, helping to gain customer cooperation, project management, data collection, and developing collateral.

·Sales Strategy Audit – A review of the client’s current value selling initiatives, techniques, tools, and processes. These are evaluated against marketing best practices we have observed and documented via our research and consulting.

Our philosophy is based on the work of Dr. Philip Kotler, the world’s leading strategic marketer and our principal associate.