文/科特勒咨询集团
如果你希望将你的品牌与其他品牌比较一下,请你花大约5分钟时间做一下自我品牌测试。
If you would like to compare your brand with others, then take 5 minutes to take your own brand assessment test.
这些问题会揭示贵公司在创建、传播、活出、测量、管理、扩展你们公司品牌等方面的优势。
The questions explore your organizational strengths in creating, communicating, living, measuring, managing and extending your company’s brand.
将你选择的每个问题的答案对应的分数圈起来,然后加起来得到总分,将你的总分与附在后面的分数比较,判断出你所处的位置。
Answer each question by circling the points associated with each of your answers. Then add up the total number of points you receive and compare the results with the assessment at the end of the questionnaire.
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